The day before...

Posted on Apr 23, 01:58 AM by Zander Martineau

It’s not often that a print ad literally jumps up and throttles our attention like this one – done for local newspaper brand Cape Times – did this morning.

There are four executions. This one in reference to 9/11, another (beautifully shot) for Hiroshima 1945, the JFK assassination and the ’76 Soweto riots.

Using iconic events from history, the campaign highlights the fact that world-changing events often can’t be predicted and that the course of history can, quite literally, change in a day.

Love the art direction and the hard-hitting message of these ads. Stunningly arresting.

Agency: Lowe Bull Cape Town
Creative Director: Kirk Gainsford
Head of Copy: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Account Manager: Lindsay Keen

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